Jed DrakeModern sports media coverage has evolved tremendously due to rapid development of digital technology. Multimedia helps to popularize certain sports in countries that don’t traditionally have much interest. With the rise of social media, it’s easy to spread the word around about different players and teams that are virtually unheard of in some parts of the world. These days, sports managers and broadcasters use various types of social media channels to connect with fans. No longer is TV broadcasting the dominant form of showing games and other content. Sports channels now offer various programs that are exclusively available on mobile platforms. A broadcasting executive such as Jed Drake and other CEOs are examples of individuals who use multimedia to promote sports all over the world.

Fans expect to watch their favorite sports on mobile devices such as tablets and smartphones. It’s not necessary for spectators to be glued to their television sets. Live broadcasting of sports events is now available on mobile apps. Similarly, apps can deliver the latest scores, highlights, news, stats and much more about select teams or individual athletes. Major sports teams often partner up with some of the world’s largest IT companies to develop mobile apps and other technology. For example, cloud computing is used to support sports related websites that might receive a tremendous amount of traffic. During special annual events, some websites might have millions of visitors per day.

Sports news anchors and journalists use social media to keep a close eye on the performance of athletes all year. Updates about players’ health conditions can be posted and shared with fans worldwide. There is no longer a need for some athletes to answer questions on official press conferences. It’s possible for superstars to simply make short posts on social networks to keep everyone updated about issues such as injuries, trades, expectations and more.

Sports broadcasting channels are also cooperating with digital and satellite radio services to deliver live commentary of games and events. While driving, sports fans don’t want to miss a single play of a game or event and that’s why radio is still a popular platform for sports broadcasts. Sports radio channels are also available for smartphone users who do not want to waste precious mobile data packages on watching live streams that take up a lot of bandwidth.

Social media is also used to monitor the personal lives of athletes. Journalists often post photos and videos of famous players doing simple things such as going on vacation or driving around town. Fans surely want to see the personal side of favorite athletes. In the age of social networking, it seems that sportspeople have very little privacy whether they do something good or notorious. Public relations specialists often advise athletes on behavior off the field or court. Paparazzi are always lurking around and waiting to take a snapshot of famous athletes. Most photos usually end up on social media sites before making their way into traditional media outlets such as news channels and magazine publishers.

Sports fans now can watch every game of their favorite players and teams. There are TV and Internet subscriptions available that provide exclusive coverage all year. Nearly every major TV provider offers some sort of sports package with an extensive lineup of channels.

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